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B4Playing appoints affiliate manager

28 Aug 2007

DOUGLAS, Isle of Man -- (PRESS RELEASE) -- Effective today Mr. Harvey Binnes joins B4Playing as its Senior Affiliate Manager. Harvey will be responsible for the affiliate program, recruiting new affiliates and coordinating with existing affiliates to help increase productivity and profitablility.

We see the affiliates as a key component to our success and believe that our unique Multiple CPA (MCPA) online casino and poker rooms program is the best available for affiliates.

"We are very pleased with the fact that Harvey joins our management team today. As one of the most experienced affiliates managers in the industry we are very confident that he will make our affiliates extremely productive and successful," says Mr. Itay Paz, B4Playing VP marketing. "We see the affiliates as a key component to our success and believe that our unique Multiple CPA (MCPA) online casino and poker rooms program is the best available for affiliates," adds Mr. Paz.

"Following my departure from Club World Casinos where I was responsible for the development of the affiliate program and business development, I have decided that I prefer to concentrate my efforts on building B4Playing into a profitable tool for players, affiliates and casinos," says Harvey. "B4Playing has a potential to make a paradigm shift in the market. This tool has endless possibilities for players and in turn gives affiliates a very powerful force in the players-affiliates-properties symbiotic chain. With B4Playing the affiliate "owns" the player for a lifetime and their initial investment in running a website or running an advertising campaign pays dividends regardless of the player choosing one or more properties to play at. B4Playing solves the number one disadvantage in the current, existing affiliation model. I know Itay as one of my top performing affiliates in the past and have full confidence that he will lead B4Playing to a major success," adds Mr. Binnes.

Harvey Binnes was one of the first employees at the IOG Group and helped build the company into one of the leading online gaming companies in the industry. Recently IOG was purchased by Party Gaming.

Harvey moved onto to be the General Manager of Club World Casinos, a relative newcomer to the online gaming industry and rapidly developed it into a highly respected online casino.

Harvey will work from the B4Playing office in Manchester UK.

 
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