B3W Group signs deal with NYX Interactive to launch NYX OGS games
31 Oct 2012
B3W Group will make these games available to its white-label clients to expand their selection of casino games and interactive slot machines. Through this cooperation, B3W Group will have market-leading games provided by Sheriff Gaming and NextGen as well as branded content from Cryptologic.
B3W Group Strategy Director Aj Thompson explained: “We’ve spent the past 12 months converting our proven casino platform into a truly scalable integration layer that allows us to expand the verticals from the common wallet whilst having all centralized operations such as our CRM, risk and fraud, payment gateways, bonus management and affiliate management arbitrary to the product line; the partnership with NYX was an obvious choice with a single integration offering us abundant quality new product and the chance to work with a refreshing new force in the industry.”
Last year B3W Group launched its own poker software and started its own poker network as well as launching B3W Affiliation (b3waffiliation.com). The B3W fully automated sportsbook is high among speculation as is their Live Dealer, Horse Racing and Mobile apps, which are all forecast to be launched at the upcoming ICE exhibition.
David Flynn, CEO of NYX Interactive, said, “I am delighted to welcome B3W Group to our growing portfolio of OGS clients. B3W Group has been in the iGaming space since 1998, so they really know quality gaming content. They appreciate the value of OGS, its diverse content, high-quality standard of games and speed to market.“
Flynn continued, “The NYX OGS system is rapidly gaining traction in the casino market as a leading Casino Platform for Licensed Operators. The way in which we seamlessly deliver new games through OGS ensures our clients are first to market with new games content from several providers. I’m looking forward to launching MOVE powered by OGS for B3W’s mobile product offering in the near future.”