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Atari, Alliance Gaming Sign Agreement

9 Sep 2004

NEW YORK -- (PRESS RELEASE) -- Atari, Inc. (Nasdaq: ATAR) and Alliance Gaming Corp. (NYSE: AGI) announced today a licensing agreement to develop a series of slot machines based on classic titles from Atari's extensive video game library.

Under the agreement between Bally Gaming and Systems, a business unit of Alliance Gaming, and Atari Interactive, Inc., an Atari affiliate, slot machines based on Atari titles are under development, with the first -- based on PONG® -- scheduled to be debuted by Bally's at the upcoming Global Gaming Expo in Las Vegas on Oct. 5-7, 2004 at the Las Vegas Convention Center. In addition to PONG, the deal includes other well-known Atari classics such as Asteroids®, Centipede® and Breakout®.

"There is a huge population that grew up with these Atari games and that audience is still clamoring for ways to recapture the fun of their first gaming experience," said Wim Stocks, Executive Vice President of Sales and Marketing for Atari. "Atari is committed to ensuring that fans of our classic games have access to them wherever and however they seek entertainment. By joining forces with Alliance and Bally, we know that we'll reach a large audience of gaming devotees."

"Titles such as PONG and Asteroids evoke such a strong favorable response with gamers of all types and we're excited to team up with Atari to produce a series of slots that will showcase these timeless classics and give casino visitors a memorable new form of entertainment," said Richard Haddrill, President and Chief Executive Officer of Alliance Gaming Corp.

 
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