AsianLogic selects Kambi Sports Solutions for pool betting
7 Dec 2011
"Sports Betting is a key area for AsianLogic. By introducing Kambi’s Pool Betting to our existing fixed odds offering, we will be able to provide our customers with a complete Sports Betting experience by giving our customers a chance to win big on small stakes”, says Dimitris Karatzas, Online Gaming Director at AsianLogic-controlled Dafabet.
“Providing our Pool Betting products to AsianLogic is an important and exciting milestone in Kambi´s history. With AsianLogic, the Kambi network expands into the Asian market, giving players the benefit of the combined liquidity of two of the most attractive gaming markets - Asia and Europe. We are confident that AsianLogic will benefit from adding our Pool Betting products, not just by completing the Sports Betting experience for their customers, but also because the arrangement will provide AsianLogic with a risk-free income stream”, comments Kristian Nylén, CEO, Kambi Sports Solutions.
Kambi continues to strengthen its position as the leading B2B supplier of fully hosted online sports betting solutions to the gaming industry. Kambi was established as a separate subsidiary of Unibet in the beginning of 2011. As a continued measure to support the process of preparing Kambi in becoming a fully independent company, an advisory team with extensive experience from the gaming/lottery and related businesses has been established to provide strategic direction. The goal for Kambi is to be an independent and preferred partner to larger private operators and to the state lotteries around the world.
Supertoto and Superscore are Kambi’s Pool Betting products, where customers of online bookmakers such as Unibet, Paf, Expekt, Nordicbet and Interwetten create joint pools in order to maximise liquidity. With AsianLogic joining the pool through Kambi, the network can now expand beyond Europe and into the prosperous Asian market.
Supertoto consists of a number of weekly coupons where the challenge is to predict the correct outcomes in the selected matches. The main weekend coupon, Supertoto14, consists of 14 matches from the top European football leagues. These bets offer consistently high potential payouts - a single winner won more than EUR 230,000 on 2 October 2010. Supertoto14 pays out on 11 or more correctly predicted matches.
Superscore consists of 2-4 matches where the objective is to predict the correct scores in the selected matches. The record EUR 14,000 win on Superscore came from a EUR 0.10 bet at odds of 140,000 - 1.
Unibet was founded in 1997 and is an online gambling company listed on NASDAQ OMX Nordic Exchange in Stockholm. Unibet is one of the largest privately-owned gambling operators in the European market and provides services in 27 languages. Today, Unibet has more than 5.5 million customers in over 100 countries. Unibet is a member of the EGBA, European Gaming and Betting Association, RGA, Remote Gambling Association in the UK and is audited and certified by eCOGRA in relation to responsible and fair gaming.
AsianLogic is an active participant in the online and land-based gambling industry with a particular focus on the Asia Pacific markets. The Group was established in 2002 by a number of investment and gambling professionals who recognised the potential of online and interactive gambling in the Asia Pacific Region, and now employs over 400 people in the Region. AsianLogic is involved in the development, operation, management and/or marketing of online casinos, online poker, multiplayer P2P and Asian Games, online and land-based Sports Betting, including live videostream casino gaming across the Region. The Group maintains an online gambling licence in the Philippines (through CEZA) and works in compliance with PAGCOR regulations in its operations in thePhilippines land-based Sports Betting market.