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Asian Entertainment Group Signs with Caesars Singapore

23 Mar 2006

LAS VEGAS -- (PRESS RELEASE) -- Further developing their world-class entertainment vision for Caesars Singapore, Harrah's Entertainment, Inc. (NYSE:HET) and Keppel Land today announced the signing of a memorandum of understanding with STAR, Asia's leading media and entertainment company.

Under terms of the memorandum of understanding, STAR will work with Caesars Singapore to create a wide range of entertainment attractions at the Marina Bay integrated resort based on STAR's popular media brands and assets. STAR will also have access to live entertainment and events hosted by Caesars Singapore on a year-round basis.

STAR, a wholly-owned subsidiary of News Corporation (NYSE:NWS), is Asia's largest broadcaster, reaching 300 million people across 53 countries in Asia through 58 channels in nine languages.

"Our agreement with STAR is another significant step toward the creation of an experientially compelling entertainment destination at Singapore's Marina Bay," said Richard Mirman, senior vice president of business development for Harrah's. "We believe having a powerful media partner will help drive tourism and build awareness for the integrated resort throughout Asia and specifically the countries of China and India."

STAR, Harrah's and Keppel plan to create a state-of-the-art broadcast studio, a Channel (V) club, a STAR-branded attraction within the iPort, and will integrate broadcast capabilities into all of the live entertainment venues. The broadcast studio will be the home of STAR in Singapore and will be a high-energy area of the integrated resort with activities throughout the day. Caesars Singapore will also provide viewing space outside of the studio so that visitors will be able to watch their favorite shows being broadcast live.

STAR, Harrah's and Keppel will also create a Channel (V)-branded club that will feature exciting, eye-catching live productions. STAR and Caesars Singapore will work with leading record labels and promoters to bring talent for performances at the club.

Steve Askew, chief operating officer of STAR and president of STAR Entertainment said, "The memorandum of understanding with Caesars Singapore provides us a unique opportunity to extend our popular media brands and assets into a whole different realm, where visitors to Singapore can experience the magic of television productions firsthand. We are excited to join Harrah's and Keppel in creating an environment which will amuse, entertain, and enthrall so many people every day."

The announcement comes less than two weeks after Harrah's and Keppel announced that Hollywood icon James Cameron had signed on as executive producer of iPort -- a 16-story, 1 million-square-foot immersive entertainment experience.

Harrah's and Keppel Land plan to create a themed attraction surrounding Star's studio within iPort, giving visitors the opportunity to watch their favorite shows being recorded; to participate in live and taped shows, such as quiz shows or sporting events; and to visit famous sets used in popular shows.

Sandy Climan, president of Entertainment Media Ventures, represented Harrah's Entertainment in its discussions with STAR. Climan also represented Harrah's in the James Cameron, iPort experience unveiled at the Colosseum at Caesars Palace in Las Vegas.

Harrah's and Keppel have assembled a creative and cutting-edge talent lineup as they pursue this premier project in Asia. Previously announced players include: world-famous gallery Centre Pompidou; renowned architect Daniel Libeskind; Anschutz Entertainment Group, Inc.'s AEG Live Division; convention promotion and management specialist SMG; Suntec Singapore International Convention and Exhibition Centre; retail giants Taubman Asia Ltd. and Gordon Group Holdings (Taubman/Gordon); and celebrated luxury-retail designer Peter Marino.

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

Keppel Land is the property arm of the Keppel Group, one of Singapore's largest multi-national groups with key businesses in offshore and marine, infrastructure and property. The company is a leading property development company in Asia recognized for its award-winning premier residential developments and investment-grade commercial properties, and its high standards of corporate transparency and disclosure. It is geographically diversified in Asia with a current focus in Singapore, China, India, Vietnam, Indonesia and Thailand.

STAR is a leading media and entertainment company in Asia. STAR broadcasts over 50 television services in nine languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel (V)), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services.

 
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