Aristocrat launches first online casino solution
27 Apr 2012
The site is the first of its kind in the gaming industry, where a play-for-fun solution is integrated with a casino management system. The online casino is linked to the land-based casino through an exclusive tool of Aristocrat’s Oasis 360 casino management system, giving Maryland Live! Casino an incredible competitive advantage.
Using an online casino to attract players to a yet-to-open brick-and-mortar casino is also a first.
“We are absolutely thrilled to launch Myliveonlinecasino.com, Maryland Live! Casino’s online play-for-fun solution. Aristocrat has consistently led the industry in systems and in games. Now to launch such a site is a very exciting milestone in our company’s history, and in the history of the gaming industry,” said Aristocrat Vice President of System Sales and Marketing Kelly Shaw.
Myliveonlinecasino.com was created with the power of Aristocrat’s nLive solution, recently recognized by Casino Journal on its Top 20 Most Innovative Gaming Technology Products Awards for 2011. nLive was the only Internet Gaming System to make the list.
nLive is a simple, turnkey solution that empowers casinos to take their brand to players online. nLive sites are branded to the casino, not to Aristocrat, so the casino’s customers can extend their experience with the property brand they know and enjoy.
In this case, Myliveonlinecasino.com will be used to increase awareness and attract players to the Maryland Live! Casino brand prior to opening, in order to develop a customer database.
“The launch of Myliveonlinecasino.com enables us to pre-enroll customers into our Live! Rewards players club database and begin tailoring rewards to members before they even visit Maryland Live! Casino,” said Robert J. Norton, President & General Manager, Maryland Live! Casino. “The opportunity to reach our customers in advance of our opening is an invaluable benefit of Aristocrat’s nLive solution.”
Myliveonlinecasino.com is an online casino fully branded to the Maryland Live! Casino. This play-for-fun casino offers players an incredible range of games, including some of Aristocrat’s favorite games like 5 Dragons, 50 Lions, Big Red, Imperial House, Miss Kitty, More Chilli, Queen of the Nile and Sun and Moon; table games like card keno, hi lo solitaire, jacks or better, pro blackjack and roulette; and skill-based games including backgammon, dominoes, poker, poker dice, solitaire and tournament blackjack.
When the brick-and-mortar casino opens, the casino and Myliveonlinecasino.com will be linked with Aristocrat’s nLiveLink via Aristocrat’s Oasis 360 system. nLiveLink will empower Maryland Live! Casino to simultaneously monitor player activity at the actual casino and in the online casino, allowing the property to create rewarding offers based on the player’s total gaming experience, live and virtual.
“nLive and nLiveLink are providing the tools to expand a player's total gaming experience today, and they are generational steps forward. There is a lot of talk from a lot of suppliers about how they are planning to do this or that; however, the fact is, only Aristocrat has delivered real, live, workable solutions that are available now,” Shaw said.
Oasis 360, recently named Best Player Tracking System in the 2012 Goldman Sachs Slot Manager Survey, will monitor all 4,750 devices at Maryland Live! Casino.