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AFL Moves Towards Deal with Bookies

26 Oct 2005

AUSTRALIA – As reported by the Advertiser: "The AFL is poised to formalise arrangements with two leading betting agencies that will reap more than $1 million a year from next year.

"Agreements with Betfair, the controversial British-based outlet that allows punters to act as bookmakers, and Tabcorp will be signed this week, providing the AFL with financial and intellectual access to some of the $300 million wagered each year on the game.

"The exact value of the deals, which is guaranteed to be more than $1 million, will depend on turnover.

"Betfair and Tabcorp will be able to use the AFL brand for marketing purposes.

"In return, they will open their football betting sheets to the AFL and provide other relevant information about transactions and fluctuations.

"…Rather than leaving it vulnerable to controversies involving dubious betting movements on its matches, the AFL believes the new deals will strengthen the workings of its gambling rules…"

 
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