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888 repeating massive slot jackpot promotion

5 Oct 2010

(PRESS RELEASE) -- 888 Casino is preparing for a repeat performance of the profitable and hugely popular £8,888,888 Jackpot. Building on the enormous success of January's £8,888,888 Jackpot promotion, where new players got three free spins, this October will give new players eight free spins to play in the Pirate's Millions Video Slot to win the £8,888,888 Jackpot. New players who register with 888casino during October will get eight free spins to use in the Pirates' Millions Video Slot in 888casino, not only will they play for the £8,888,888 Jackpot, but they can also win smaller cash prizes worth up to £50.

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The campaign is being extensively rolled out to both on and off-line media for advertising purposes with adverts in magazines like Zoo and Shortlist, and the tabloid press. Outdoor advertising will focus on buses and the Tube and television advertising will run for 6 weeks on both terrestrial and multichannel networks.

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