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123racing.con Begins Play in U.S.

17 Aug 2006

CHRISTCHURCH, New Zealand – (PRESS RELEASE) -- Racingworld Technology announced that its free horseracing promotional game, 123racing.com, will begin play in the United States at Freehold Raceway in New Jersey on Friday, August 18.

The competition is free and players pick horses in each race on the entire race card at tracks around the world and can win real cash prizes. The competition is based on the accumulation of points in each race.

Racingworld Technology is based in Christchurch, New Zealand with offices in the UK and now the US. Racingworld Technology provides software and support for the global horse racing industry.

CEO Rob Earle said, "We are delighted to launch 123racing.com in the US, as the game has been extremely popular in both New Zealand and the UK since its unveiling 12 weeks ago. The game has resulted in an increase of interest in racing, and that's what we are all about."

US Director John Perrotta said, "The universal question of how to introduce new fans to horse racing has finally been answered. 123racing.com is easy to play and piques the interest of sports fans who previously felt horseracing was too complicated and confusing. We are proud to open the door for racetracks to welcome an entirely new group of enthusiasts."

123racing.com has recently broken new ground with the release of the 123racing.TV show in Australasia on the Sky Sports Network. The one-hour long show previews and reviews competitions that are available to play on the website. Each week the expert panelists make their selections.

 
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